the skilled ceo podcast

A PODCAST FOR THE OWNERS WHO KEEP THE LIGHTS ON

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EP 14 — Hiring in a World That Doesn’t Want to Work

A welding shop owner who went from revolving-door hires to a waitlist of applicants. We break down his no-fluff hiring process, how he filters for work ethic, and the way he trains green hires into six-figure producers.

Owner angle: Turn hiring from a headache into a pipeline of people who respect the craft and want to stay.

EP 11 — Leading a Crew That Would Go to War for You

A foreman-turned-owner walks through how he turned a burned-out, late-showing crew into a tight, disciplined unit that takes pride in every finish. No trust falls. Just clear standards, consequences, and respect.

Owner angle: Lead like one of them, think like the owner, and build loyalty without babysitting.

EP 09 — Turning Wrenches into a Brand People Hunt Down

We sit with a diesel shop owner who built a waitlist-only reputation off craftsmanship, brutal honesty, and simple marketing that doesn’t feel fake. No influencers — just work that speaks loud enough that customers share it for him.

Owner angle: Build a shop reputation that commands price, not discounts.

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